A study shows adding googly eyes or names to "ugly" produce boosts sales and reduces food waste.

A study from Bryant University suggests that adding googly eyes or human names to irregular fruits and vegetables can enhance their appeal to consumers, potentially reducing food waste. Published in Psychology & Marketing, the research indicates that anthropomorphizing "ugly" produce encourages purchases without the need for discounts. This approach aims to shift consumer preferences and decrease food waste caused by cosmetic imperfections.

November 05, 2024
8 Articles