Aovitao launches women's probiotics in the U.S., targeting retailers to boost market share.

Aovitao, a leader in women's health, has entered the U.S. offline market with probiotics tailored for women, known for their high repeat purchase rates. The brand aims to expand its offerings to improve women's immunity and emotional well-being while targeting key retailers like Costco, Sam's Club, and CVS to boost its market share to 5.8%. In 2025, Aovitao plans to host offline meetups with nutrition experts to foster community and support around women's health.

November 05, 2024
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