U.S. colleges raise ticket and concession prices to offset rising expenses from NCAA player payments.

College athletic departments in the U.S. are raising costs for fans to offset rising expenses linked to NCAA-sanctioned payments to players. This includes new "talent fees" on tickets and increased concession prices. A $2.8 billion lawsuit settlement will reduce NCAA revenue to schools and allow more scholarships, further raising costs. In response, schools are exploring revenue options like advertising and higher ticket prices, despite concerns over donor fatigue among fans.

November 04, 2024
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