Sainsbury's will price-match 200 Aldi items in convenience stores to boost customer appeal.

Sainsbury's is implementing a price-matching initiative for up to 200 Aldi products in its convenience stores, aiming to attract more customers and address complaints about price disparities. This move responds to feedback highlighting that shoppers at convenience stores often pay more than at larger supermarkets. The price match is part of Sainsbury's broader £1 billion investment to enhance customer value and competitiveness amid rising living costs.

November 04, 2024
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