Nigeria ranks fifth globally in social media usage, averaging 3 hours and 23 minutes daily.

A 2024 report by World of Statistics ranks Nigeria fifth in global social media usage, with an average of 3 hours and 23 minutes spent daily. Kenya tops the list at 3 hours and 43 minutes, followed by South Africa, Brazil, and the Philippines. The report highlights a growing trend in Africa, where social media user numbers are rising, presenting new opportunities for businesses and influencers despite some misconceptions about content creation.

November 04, 2024
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