Fintech company Affirm launches its 'buy now, pay later' service in the UK amid regulatory discussions.

Affirm, a U.S. fintech company, has launched its 'buy now, pay later' (BNPL) service in the UK, marking its first international expansion. The company, which offers interest-free and interest-bearing payment plans without late fees, aims to meet demand from UK merchants. This launch occurs as the UK government considers regulations for the BNPL industry. Affirm will compete with established players like Klarna and PayPal in this growing market.

November 04, 2024
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