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flag Fintech company Affirm launches its 'buy now, pay later' service in the UK amid regulatory discussions.

flag Affirm, a U.S. fintech company, has launched its 'buy now, pay later' (BNPL) service in the UK, marking its first international expansion. flag The company, which offers interest-free and interest-bearing payment plans without late fees, aims to meet demand from UK merchants. flag This launch occurs as the UK government considers regulations for the BNPL industry. flag Affirm will compete with established players like Klarna and PayPal in this growing market.

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