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De Beers hosted a workshop in London to educate media and influencers on natural diamonds.
De Beers Group held a two-day workshop in London focused on natural diamonds, attended by media from Mainland China and Hong Kong, executives from Chow Tai Fook Group, and local influencers.
The event featured presentations on diamond knowledge, traceability, and grading, aiming to enhance understanding of the industry and its cultural significance.
Activities included practical exercises and art installations inspired by natural diamonds, promoting their charm and beauty.
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De Beers organizó un taller en Londres para educar a los medios de comunicación y a los influencers sobre los diamantes naturales.