Theland Global R&D credits the China International Import Expo for its growth and market expansion.

Roy van den Hurk, general manager of Theland Global R&D from Milk New Zealand Dairy Ltd., highlights the positive impact of the China International Import Expo (CIIE) on his company. Since its first participation in 2018, Theland has grown from a small exhibitor to a major player, expanding its reach across China. CIIE's trade facilitation policies allow quick customs clearance for fresh milk, enhancing supply-demand efficiency and accelerating product rollouts, including partnerships with major retailers.

November 02, 2024
18 Articles