Porsche shifts its EV strategy from 80% electric by 2030 to focus on hybrids amid low demand.
Porsche is revising its electric vehicle strategy, shifting focus from a planned 80% electric lineup by 2030 to more hybrid models due to lower-than-expected customer interest in EVs. CFO Lutz Meschke announced this change, highlighting the development of synthetic fuels and refreshed combustion engines. The new Macan EV, with a 100kWh battery and sporty performance, aims to balance electric efficiency with Porsche's driving experience, competing effectively in the premium SUV market.
5 months ago
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