Nielsen gains Media Rating Council approval for first-party live streaming data in TV ratings.

The Media Rating Council has approved Nielsen's integration of first-party live streaming data into its National Television service and renewed its national panel measurement accreditation. This makes Nielsen the first to offer accredited live-streaming solutions with detailed audience metrics. CEO Karthik Rao highlighted this as a pivotal step toward improving TV ratings accuracy, particularly for streaming platforms, aligning with industry trends.

November 01, 2024
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