Marc Benioff is in talks to sell Time magazine to Antenna Group for about $150 million.

Marc Benioff, owner of Time magazine since 2018, is in early discussions to sell the publication to Greek media firm Antenna Group for about $150 million, lower than the $190 million he paid for it. While talks are ongoing, no agreement has been finalized. This potential sale aligns with challenges faced by legacy media in competing with digital platforms like YouTube and TikTok. A Time spokesperson has clarified that no deal is currently in place.

November 01, 2024
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