Collins Dictionary names "brat" 2024 Word of the Year, reflecting Gen Z's evolving usage.

Collins Dictionary has selected "brat" as its 2024 Word of the Year, reflecting a shift in meaning among Gen Z from a term for impudent children to one describing a confident, independent, and hedonistic attitude. This new definition gained popularity through Charli XCX's album of the same name. The word highlights current cultural trends, alongside other notable terms like "supermajority" and "looksmaxxing."

November 01, 2024
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