Big Brother fans question ITV2's reduced visibility of the smoking area amid changing attitudes.

Fans of Big Brother UK have noted the reduced visibility of the smoking area on ITV2, leading to speculation about its absence. Some viewers believe the network may be avoiding the promotion of smoking due to changing societal attitudes, while others suggest it might be to limit gossip among housemates. The smoking area was traditionally featured more prominently, but ITV has not commented on the reasons for its diminished presence in recent episodes.

October 31, 2024
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