A survey reveals 49% of UK adults enjoy saving on major purchases and take pride in their deals.

A survey of 2,000 UK adults found that 49% enjoy saving on major purchases like smart home technology and cars. Many derive satisfaction from finding deals on items they already planned to buy, with 52% feeling happy after saving money. One-third take pride in bragging about their savings, and over half have tried to outdo friends or neighbors. The study, conducted by Hive, highlighted younger generations' interest in sustainable purchases, including solar solutions.

October 31, 2024
11 Articles