Apple's iPhone 16 US sales dropped to 20% of total iPhone sales, down from 29% for iPhone 15.

Apple's iPhone 16 models debuted with lower popularity in the U.S. compared to the iPhone 15. In their first two weeks, iPhone 16 sales accounted for 20% of U.S. iPhone sales, down from 29% for the iPhone 15 last year. Pro models slightly declined in share, yet demand for iPhone 16 Pro models met expectations. To boost sales, Apple has reduced production by 13 million units globally, primarily affecting standard and Plus versions.

October 30, 2024
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