UCLA study shows teen preference for movies decreases with barriers, but when removed, movie attendance tops entertainment choices.

A UCLA study reveals that teens prefer going to the movies as their top entertainment choice when barriers like cost and transportation are removed. However, with these obstacles, 39.2% favor video games over movies (33.3%) or social media (27.5%). Box office sales in the US and Canada have dropped by 11% from last year. Teen preferences indicate a strong interest in fantasy, friendship stories, and real-life issues, suggesting cinema adaptations could attract younger audiences.

October 29, 2024
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