50th anniversary celebrated for Hello Kitty, with Sanrio's market cap at $6.8bn and ongoing global success in revenue.

Hello Kitty, created by Sanrio, celebrates its 50th anniversary, continuing to generate substantial revenue globally. Initially designed as a vinyl coin purse illustration, the character's simple design has led to its enduring popularity across various products and collaborations. Sanrio's market cap has surpassed $6.8 billion, driven by CEO Tomokuni Tsuji. Upcoming projects include a Warner Bros movie and a new theme park in China, indicating Hello Kitty's lasting appeal.

October 30, 2024
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