New Zealand launches Children's Eye Health Campaign, combating myopia in children through behavior change initiatives.

New Zealand's first Children's Eye Health Campaign successfully promoted behavior changes to combat myopia in children, using posters, videos, and social media across schools. The campaign included a Sensory Art Competition to raise awareness about vision loss. On World Sight Day, events were held in libraries to further educate the public. Eye Health Aotearoa, a member of the International Agency for the Prevention of Blindness, is seeking support for ongoing eye health initiatives.

October 30, 2024
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