Netflix appoints Nicolle Pangis as VP of Advertising for US and Canada to boost ad revenue.

Netflix has appointed Nicolle Pangis as Vice President of Advertising for the U.S. and Canada. With over 20 years of experience, she will oversee advertising sales and account management, reporting to Amy Reinhard. This move aligns with Netflix's strategy to enhance its ad revenue, projected to exceed $1 billion in 2023 and reach $4 billion by 2027, while expanding its advertising initiatives, including programmatic buying and in-house technology testing.

October 29, 2024
9 Articles