6 major entertainment companies plan to increase content spending by 9% in 2024, allocating $40bn to streaming services.

The "Big 6" entertainment companies—Disney, Comcast, Google, Warner Bros. Discovery, Netflix, and Paramount—are projected to spend $126 billion on content in 2024, a 9% increase from the previous year. This amount will account for 51% of global content spending. Notably, $40 billion will be directed toward their streaming services, with original content making up 45% of the total expenditure. Despite challenges, growth is expected to stabilize as firms refine their strategies.

October 29, 2024
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