Google requires verified Google Business Profiles for Local Services ads starting Nov 21, affecting millions of businesses.
Starting November 21, Google will require businesses to have a verified Google Business Profile to run Local Services ads, affecting millions of small businesses in Europe, the Middle East, Africa, and select regions in the U.S. and Canada. This policy aims to reduce fraud, but may unintentionally harm legitimate businesses that are unaware of the change. Verification can take up to seven days and involves confirming business details through various methods.
October 29, 2024
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