53% global consumers aware of privacy laws; informed consumers feel more secure, support federal privacy law.

A Cisco report reveals that 53% of global consumers are aware of privacy laws, with those informed feeling significantly more secure about data protection (81% vs. 44%). The study links privacy awareness to consumer trust in technologies like AI, which 63% believe can enhance their lives. Despite a rise in Generative AI use, 44% remain unaware of it. Most consumers support strong privacy protections, with 81% favoring a federal privacy law in the U.S.

October 30, 2024
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