Big W removes "insane asylum" Halloween costume after criticism from mental health group SANE.

Big W has removed an "insane asylum" Halloween costume after criticism from mental health advocacy group SANE, which argued it promotes harmful stereotypes about mental illness. SANE CEO Rachel Green urged retailers to stop selling such costumes to combat stigma. Big W apologized for any offense caused, while Spotlight also appears to have removed a similar outfit. SANE welcomed these actions and called for broader changes across the retail industry.

October 30, 2024
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