Walmart cuts Walmart Plus membership price by 50% to $49 and competes with Amazon Prime.
Walmart has introduced a 50% discount on its Walmart Plus membership, reducing the price from $98 to $49 until December 2, aiming to better compete with Amazon Prime. This strategy targets the significant subscriber gap, as Amazon Prime costs $139 annually and has six times more subscribers. Walmart Plus offers benefits like express deliveries, a free Paramount+ subscription, and fuel discounts. Holiday retail sales are expected to rise by up to 3.5%.
October 28, 2024
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