Independent Australian news outlet Crikey launches Bullshit'o'Meter tool to demonstrate AI's potential impact on news narratives, amid concerns and low awareness of AI's use in journalism.
Crikey, an independent Australian news outlet, has launched the Bullshit'o'Meter, a tool designed to illustrate how AI can skew news narratives. Developed by DDB Group Melbourne and Pow Wow Solutions, it highlights concerns about AI's role in journalism, including misinformation and lack of depth in reporting. A recent study indicates that 54% of Australians are unaware of AI's use in news, while 90% express concern about it. The tool aims to raise awareness, particularly during the US Election.
October 29, 2024
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