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flag UK PM Starmer advocates for press control and payment in AI era, aligning with the News Media Association's Journalism Matters campaign.

flag UK Prime Minister Sir Keir Starmer has called for news publishers to retain control over their content and seek payment as artificial intelligence evolves. flag He emphasized journalism's critical role in democracy and warned that digital technology must not compromise press freedoms. flag Starmer's statements coincide with the launch of the News Media Association's Journalism Matters campaign, highlighting the need for robust copyright laws and support for local media.

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