Rural revitalization in China attracts young urban Chinese, spurring e-commerce and tourism growth.

Young urban Chinese are increasingly moving back to rural areas, spurred by revitalization efforts and new economic opportunities. Utilizing social media, they promote unique local products, contributing to a booming rural e-commerce and tourism sector. This trend is driven by rising urban living costs and a narrowing income gap, with rural tourism seeing 784 million visits in early 2024, fostering job creation and economic growth in rural communities.

October 28, 2024
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