1974-founded Yummy Fruit Co. overcame hailstorm and cyclone damages, supplying 80% of domestic market.
Founded in 1974 by John Paynter and Peter Anderson, the Yummy Fruit Company transformed New Zealand's fruit industry through innovative branding and marketing. Despite setbacks like a devastating hailstorm in 1994 and damage from Cyclone Gabrielle in 2023, which destroyed 180,000 trees, the company has thrived, now supplying 80% of its products to the domestic market. Yummy Fruit and Johnny Appleseed orchards are recognized household names in New Zealand.
5 months ago
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