IPG Mediabrands appointed as DuluxGroup's strategic media partner and agency of record in Australia.

IPG Mediabrands has been appointed as DuluxGroup's strategic media partner and agency of record in Australia after a competitive pitch. The partnership features a custom offering called TeamInspire, which will implement a comprehensive media strategy across all channels for DuluxGroup's brands, including Dulux, Cabot's, and Selleys. DuluxGroup selected Mediabrands for its expertise and tailored approach, aiming for significant business growth.

October 24, 2024
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