Noyb lodges a GDPR complaint against Pinterest for allegedly violating user consent for ad tracking and profiling.

The European privacy rights non-profit noyb has lodged a complaint against Pinterest, claiming it violates the EU's GDPR by not securing user consent for tracking and profiling for ads. With potential fines reaching 4% of global annual turnover, the complaint, filed with France's data protection authority, alleges Pinterest misuses a "legitimate interest" claim. Noyb seeks an end to data use for ads and calls for penalties to prevent future violations.

October 24, 2024
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