NBA and WWE partner for multi-year licensing deal to produce NBA-themed title belts.

The NBA and WWE have formed a multi-year licensing partnership to produce NBA-inspired legacy title belts, set to launch before the 2024-25 season. Each belt features custom side plates showcasing the logos and branding of all 30 NBA teams. These officially licensed products will be available for purchase on NBAStore.com, WWEShop.com, and Fanatics.com. The new NBA season starts with a game between the Knicks and Celtics.

October 22, 2024
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