2024 Festive Shopping Study in India by Aroscop analyzes 70,000+ responses for insights on consumer behavior in key sectors.

Aroscop has completed India's largest Festive Shopping Study for 2024, gathering over 70,000 responses to analyze consumer behavior during the festive season. Conducted in September and utilizing eight regional languages, the study covers key sectors like smartphones, automobiles, and apparel. Insights are segmented by region and urban/rural demographics, aiding brands in crafting targeted marketing strategies for enhanced effectiveness.

October 23, 2024
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