Airtel launches AI-driven spam detection in West Bengal, blocking 154M calls and 8M SMS in its first month.

Bharti Airtel has launched an AI-driven spam detection system in West Bengal, which has blocked 154 million spam calls and 8 million spam SMS messages in its first month. Developed by Airtel's data scientists, the system uses a proprietary algorithm to identify potential spam without requiring customer action. Offered for free, this network-level solution aims to enhance customer retention by addressing the increasing challenges of spam and fraud.

October 23, 2024
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