Triveni Engineering launches premium whisky brands in Uttar Pradesh, entering the Indian-Made Foreign Liquor market.

Triveni Engineering & Industries Ltd. has launched two premium whisky brands, Matsya Triple Reserve and The Crafters Stamp, in Uttar Pradesh, marking its entry into the Indian-Made Foreign Liquor (IMFL) market. The company plans to expand distribution across the state by FY'26, targeting over 5,000 retail outlets. The premium whisky segment is experiencing growth, with a five-year CAGR of 5% and super premium at 9%. Triveni operates distilleries capable of producing various alcoholic products.

October 22, 2024
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