Peloton partners with Costco to sell its Bike+ at discounted prices, targeting holiday shoppers.

Peloton Interactive Inc. has partnered with Costco to sell its Bike+ in 300 U.S. stores and online from November 1 to February 15. The bike will be available at a discounted price of $1,999 in-store and $2,199 online, aiming to attract younger, affluent customers during the holiday season. Peloton's shares rose by 2.55% following the announcement, reflecting positive market sentiment about the partnership's potential to expand its customer base.

October 22, 2024
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