Nike renews 12-year NBA and WNBA partnership, valued larger than $1bn contract, until 2037.

Nike has renewed its partnership with the NBA and WNBA for an additional 12 years, remaining the exclusive uniform and apparel provider until 2037. The new deal, larger than the prior $1 billion contract, includes uniforms, merchandising, and marketing for both leagues and the developmental G-League. Despite facing declining sales and innovation challenges, the NBA maintains confidence in Nike's capabilities, emphasizing their long-standing collaboration since 1992.

October 21, 2024
26 Articles

Further Reading