Meta tests facial recognition for detecting celebrity scam ads on Facebook and Instagram.

Meta is testing facial recognition technology to fight celebrity-themed scam ads on Facebook and Instagram. The system compares images in suspected ads with public figures' profile pictures; if a match is found, the ad is blocked. Additionally, Meta is exploring a video selfie feature for users to regain access to compromised accounts. While the testing aims to enhance safety, it will not be available in the EU or UK due to regulatory issues.

October 21, 2024
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