Cancer Council Victoria launches "The Hanky" multicultural anti-smoking campaign for Arabic, Mandarin, and Vietnamese communities.

Cancer Council Victoria has launched "The Hanky," a multicultural anti-smoking campaign targeting Arabic, Mandarin, and Vietnamese-speaking communities, which have higher smoking rates. Developed in collaboration with Think HQ and CultureVerse, the campaign features radio, digital, and print materials, as well as webinars with health professionals. Running for six weeks, it aims to raise awareness about smoking's health impacts and encourage cessation.

October 21, 2024
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