ANZ appoints Leo Burnett Australia as new lead creative agency, succeeding Special Group.
ANZ has appointed Leo Burnett Australia as its new lead creative agency, succeeding Special Group. This decision follows a competitive pitch aimed at enhancing ANZ's brand presence and promoting strategic growth through innovative marketing. Leo Burnett's collaborative approach and strong creative capabilities impressed ANZ's marketing team. The partnership begins immediately, with both parties focused on a productive relationship moving forward.
October 22, 2024
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