A24 and Alamo Drafthouse host special scented screenings of the horror film "Heretic" on Oct 30, featuring blueberry pie scent.

A24 and Alamo Drafthouse will host special multi-sensory screenings of the horror film "Heretic" on October 30, featuring the scent of blueberry pie during a key scene. Directed by Scott Beck and Bryan Woods, the film stars Hugh Grant and explores themes of blind faith. The screenings utilize cold-air diffusion technology from Joya Studio. "Heretic" will be widely released in theaters on November 8. Tickets are expected to sell out quickly.