Activist investor JCP acquires stake in Cheesecake Factory, advocates for spin-off of three brands.

Activist investor JCP Investment Management has acquired a 2% stake in Cheesecake Factory and is advocating for the spin-off of three smaller brands—North Italia, Flower Child, and Culinary Dropout—into a separate public company. JCP believes these brands could thrive independently with targeted management. The investor is also prepared to invest in the new entity to support its growth, aiming to unlock value amid Cheesecake Factory's recent struggles.

October 21, 2024
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