63% of travelers predict to favor lesser-known destinations by 2025 for authentic, affordable experiences, avoiding crowds.
Two recent reports from Expedia and Booking.com predict a shift in travel behavior by 2025, with about 63% of travelers favoring lesser-known destinations. This trend stems from a desire for authentic experiences, affordability, and avoiding crowds. Popular emerging spots include Reims, France, and Cozumel, Mexico. Additionally, 67% of adult travelers expressed interest in less congested areas, reflecting a growing preference for unique and relaxing vacations.
October 20, 2024
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