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Newcastle, Australia, records over double entries in the Fernleigh 15 running event, attributed to social media marketing, beginner run clubs, and post-pandemic recovery.
Newcastle, Australia, is experiencing a "running boom," exemplified by record participation in the Fernleigh 15 event, which doubled its entries from the previous year.
Organiser Paul Humphreys attributes the surge to effective social media marketing, increased interest in running, and the rise of free run clubs that support beginners.
The event included a children's race and has sparked interest for upcoming events like the Newcastle Marathon, reflecting a significant recovery post-pandemic.
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Newcastle, Australia, registra más del doble de inscripciones en el evento de carrera Fernleigh 15, atribuido al marketing en redes sociales, los clubes de corredores principiantes y la recuperación posterior a la pandemia.