Netflix shares rise 11% on Q3 earnings beat, driven by 35% ad-tier growth.

Netflix shares rose 11% following its Q3 earnings report, which surpassed expectations for earnings, revenue, and paid memberships. A notable factor was the 35% increase in its ad-supported membership tier, which accounted for 50% of new sign-ups. This growth signals a rebound from the downturn in 2022 and suggests Netflix's ability to attract new customers and enhance advertising revenue, reflecting investor optimism about the company's future.

October 21, 2024
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