Taylor Swift-inspired bauble top-selling Christmas decoration at Selfridges, driving 20% overall sales increase.
Selfridges has announced that its top-selling Christmas decoration for 2022 is a Taylor Swift-inspired bauble, surpassing other popular items like a "Devil Wears Prada" bauble. Overall Christmas Shop sales have risen 20% compared to last year, driven by increased consumer demand. The store has expanded the Christmas Shop by 22%, now featuring over 900 decorations, as customers are eager to purchase festive items earlier in the season.
October 20, 2024
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