South Korean users spent 9.5% more time on YouTube and 42.1% more on Instagram in September.

In September, South Korean users increased their time on YouTube by 9.5% to 1.8 billion hours and on Instagram by 42.1% to 378 million hours, driven by the popularity of short-form videos. Conversely, domestic platforms KakaoTalk and Naver saw declines of 3.3% and 9.7%, respectively. Experts recommend that local platforms enhance their short-form video offerings and improve creator compensation to better compete with these global giants.

October 20, 2024
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