Michigan-based Bissell re-enters Indian vacuum market, targeting sales via Amazon & Flipkart.
Bissell, a Michigan-based homecare company, has re-entered the Indian market after six years, targeting vacuum cleaners. Aiming for India’s promising demographics and economy, Bissell plans to sell its products online via Amazon and Flipkart, with future offline expansion possible. The Indian vacuum market is expected to grow to $193.30 million by 2024, at an annual rate of 9.31%. Bissell emphasizes product quality over price competition.
October 20, 2024
5 Articles