Coldplay's latest album debuts at #1 on Billboard 200 due to traditional sales and modern marketing.

Coldplay's latest album has debuted at number one on the Billboard 200 chart, thanks to a mix of traditional sales and modern marketing strategies. This achievement marks the band's continued success in adapting to the evolving music industry. NPR Music writer Stephen Thompson highlights how both old-fashioned and innovative promotional tactics have contributed to their resilience. Coldplay's success reflects the importance of versatility for artists today.

October 19, 2024
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