700+ US florists participated in "Petal it Forward," a Society of American Florists initiative, distributing flowers to encourage kindness and happiness.
The "Petal it Forward" initiative, organized by the Society of American Florists, encourages kindness by giving participants two flowers: one to keep and one to share. This year, over 700 florists across the U.S. participated, spreading joy and positivity. Studies suggest that giving and receiving flowers enhances happiness, and recipients often report feeling uplifted. The initiative aims to inspire acts of kindness, fostering community connections and goodwill.
October 16, 2024
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