NFL renews Roc Nation halftime show partnership, extends to 2025 with Kendrick Lamar headlining.

The NFL has renewed its partnership with Jay-Z's Roc Nation to continue curating the Super Bowl halftime shows, a collaboration that began in 2019. NFL Commissioner Roger Goodell confirmed the deal, which aims to enhance the league's entertainment value and social justice initiatives, including the Inspire Change program. The 2025 halftime show will feature Kendrick Lamar, although some, including Lil Wayne, have expressed disappointment over this choice.

October 16, 2024
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